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Guide to Finding Your Watch Model Number

Sure, luxury watches come with the paperwork for authenticity. But what do the variety of numbers mean, and which ones are important? The watch model number is a key part of your watch, and it’s location is found on a specific and unique location depending on the watch. To help you find your watch’s model number, we’ve laid explained how to find it based on your watch brand:


Jaeger Le-Coultre:

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Jaeger Le-Coultre can be a little complicated, but your best bet with them is the “Q” number or case back number. Interestingly, there are three models that can identify one Jaeger LeCoultre watch. Some watches are referred to by all three, whereas some are more commonly identified by just one of these numbers. There more popular models are usually in the form XXX.X.XX or a similar format. Jaeger Le-Coultre watches also have what is known as a “Q” model number. This “Q” model number (ex. QXXXXXXX) and a case back number XXX.X.XX are searchable and should be found on the paperwork, tag, and caseback.





Having paperwork on hand is key if you need to find your Rolex watch number. Otherwise, finding it directly on your watch can be tricky. Usually, the model number is located between the watch lugs under the bracelet. So, that means that you must remove the bracelet or band. One set of links or lugs will display the watch model number, and the other will display the serial number. If you absolutely need to do this, we recommend having the bracelet removed professionally to avoid scratches.



Patek Philippe:


Patek Philippe makes things a little tricky too. On the case back, you’ll see a number, but it only has the serial number. The watch model number is actually located on the inside of the case back. Again, we recommend having the case removed professionally if you absolutely need to find this number.





If you’re looking for the model number on your Cartier watch, you’ll find the 4 digit code on the case back and on the paperwork. This particular number serves as a unique identifier that will designate the specific type of model. Others with the same number will have identical size and dimension, but they may differ in materials. When looking for the number on the paperwork, it will typically start with the letter “W” followed by the 4 digit number. Also, if you can’t find the number on the case, don’t worry: some earlier models or quartz models don’t have a model number on the case.





If you’re looking for your Breitling model number, you’re in luck: they’re simple and easy to find. Every watch of theirs is marked on the case back with the model number. And on the paperwork, you’ll find the same model number with additional numbers relating to the specific design of the timepiece. There, you may also find another code with a letter followed by five digits indicating the chronometer certificate. However, that doesn’t come standard with every Breitling model.



Tag Heuer:

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Thankfully, Tag Heuer created a clear and simple system for finding and identifying the watch model. On the case back, their watch will have a serial number and a model number matching that on its paperwork. The watch model number is the one the is number on top, beginning with a letter. In some cases the watch model number can be standing alone, or right above the displayed movement on an exhibition case.

Why You Need the Limited Edition Breitling Navitimer 1461


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“You simply don’t become official supplier to world aviation by chance.” -Breitling



Inside and out, the Navitimer is crafted with materials fit for gentlemen and aviators who appreciate a true luxury watch. The stainless steel bracelet and case ensure a long-lasting luster and protection.  Comprising of over 450 parts, the caliber 19 is actually surprisingly complicated for Breitling. And because it’s COSC Chronometer certified, you can be assured that this Navitimer will be extremely reliable in all its functions.

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There’s several aspects that set apart this particular watch apart. First off, the case is a surprising 46 mm wide, much larger than many standard Navitimer models. And the iconic case is highly polished with double AR coated sapphire crystal. The most attractive concept of this timepiece comes from the blue face contrasted by the white chronograph dial and numerals. It’s modern, yet alluringly classic as an aviation timepiece.




Annual Calendar (Leap year calendar)

Something interesting about this watch is the title Breitling gave to this calendar feature. Instead of calling it an annual calendar, they refer to it as a “Leap Year” calendar, claiming that it only needs to be adjusted every 4 years instead of annually. (Fun fact: if the calendar functions need to be reset, it is relatively easy and quickly to do so)



This features a beautifully designed and accurate chronograph.


Moon Phase

The moon phase is a luxurious added feature to enhance aesthetic and functionality to the Navitimer.

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Caliber Breitling 19
Movement Selfwinding mechanical
Power reserve min. 42 hours
Chronograph 1/4th second, 30 minutes, 12 hours
Vibration 28 800 v.p.h
Jewel 38 jewels
Calendar Leap year, pointer (date, day, month, moon phase)
Case Steel, black steel
Back Screwed in



As of today, we still are auctioning this watch here. Otherwise, you can contact us at to get one on your wrist.


Build Your Watch Collection: Richard Mille RM028



For Richard Mille, the perfect timepiece must be a true exercise in the creation of complex, holistic relationships that unite the interior and exterior of the watch. -Richard Mille

And when you look at the new Richard Mille RM 028 America Diver, their motto rings true. 

This timepiece is bright, bold, and simply badass. 



As with any other Richard Mille watch, the RM028 Americas Limited Edition Diver has unmatched craftsmanship.
Composed of a three-piece DLC titanium case, measuring 47 mm in width and 14.6 mm in thickness, this watch is incredibly sturdy and beautifully functional. Impressively, the rotating bezel can’t be dislocated by impact: it is formed by three layers that are connected with 22 eight-point-star-shaped screws. And it’s even more durable with it’s high-end, rubber crown protector.



Honestly, until you wear this watch for yourself, you won’t believe how powerful this thing is in both function and design. Whether or not you’re a watch connoisseur, you’ll be able to see why Richard Mille timepieces are very well known for their superiority when compared to other brands in their class. Implementing the use of unique metal alloys and a carbon fiber flange, this timepiece has strength and aesthetic to impress anyone and everyone. The dark finish of the case and the open-work dial are contrasted by the stunning arabic numerals. This watch is set apart by it’s double-push button security mechanism, allowing the wearer to rotate the bezel when both the red arrow and 30-minute buttons are pressed simultaneously in a counterclockwise direction. Everything is balanced perfectly by the white and red hand and dial to give it a sleek finish.


Tech Specs:

The Richard Mill RM028 features a Display Back, Center Seconds, Luminescent Hands, Rotating Bezel, Screw-Down Crown, and Luminous indexes.
Movement: Automatic
Diameter: 47 mm
Waterproof: 30 ATM
Glass: Sapphire Glass

Dial numerals

Bracelet material: Rubber
Bracelet color: Black
Clasp: Buckle
Clasp material: Titanium

The Richard Mille RM028 Americas Diver is a limited edition watch of only 30 pieces that is exclusively available in North and South America. It follows the design lines of the RM025 —Richard Mille’s first diver’s watch.

Sound like your kind of watch? Contact us at for more info about the exclusive Richard Mille RM028 timepiece!

Helpful Tips for Buying a Watch on a Budget



A luxury watch is exactly what someone needs to stand out and look top-notch in daily life and on special occasions. And you know you need one, which means it’s to jump into the world of high-end horologics and have your own real timepiece. The only thing is that you’re on a budget, which can be tricky. To help you out, we’ve laid out a few tips as your purchase your watch:


1. Don’t sacrifice Quality

Make quality your first priority when choosing the right watch to buy. Just because you’re on a low budget doesn’t mean you need to settle for less. Why waste one on a cheap trinket when you deserve a watch that could last a lifetime in both beauty and function?



2.Don’t go for trendy styles

Often you’ll see fashion designer come out with the latest designs for watches at a lower prices. However, you shouldn’t be tempted by the price tag. If you want something to last year to year, a trendy watch isn’t what you need. Soon enough, it’ll go out of style. Always consider more classic watches that have lasting style.


3. Save up some cash if you need to

When you have the urge to buy a luxury watch right away, waiting for the right time can be hard. Still, it’s better to wait until you have the finances you need in order to purchase a watch you’ll truly love. Rushing may lead you to get something of lower quality. Taking your time to save the money you need will ensure that you get a timepiece that is satisfying and worth your while.


4. Remember that it’s worth it

These watches aren’t called “luxury” for nothing. Though they carry a hefty price tag, all luxury watches have a reason for their cost. Made meticulously from hundreds of intricate parts, it can take months —if not years— to craft a timepiece from start to finish by hand. They are built to last and designed to show prestige for the wearer. Even when you’re tempted to settle for less, remember why a luxury timepiece is what you need.

Looking to buy your own luxury watch? Check out our latest collections from the world’s top brands!

Watch Review: Audemars Piguet Diamond Lady Offshore


Looking for a watch for the lady in your life can be tricky.


But there’s a few luxury timepiece options that you simply cannot go wrong with —one of them being the AP Lady Offshore with a diamond bezel.


Stunning, classy, and extravagant, you should really expect nothing less from AP’s Offshore collection. Here’s a few more thing we love about this watch:



With a stainless steel case, glare proof sapphire crystal, and a diamond-set bezel, this watch is not only gorgeous; it’s highly durable. AP famously uses only the finest materials to construct their watches, and they didn’t hold back with this Lady Offshore. And to keep things casual alongside the diamond encrusted bezel, this timepiece sports a black rubber strap to match the screwdown crown and push pieces.

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This watch is designed for a lady of luxury who enjoys an adventurous lifestyle. The signature “Mega Tapisserie” patterned, black face makes this immediately recognized as an Audemars Piguet. It’s beautifully contrasted by white gold Royal Oak luminescent hands. The black rubber accents and stainless steel framing gives this watch an edgy look. Yet the 32 brilliant cut diamonds keep this piece uniquely feminine.



  • Selfwinding chronograph
  • date display
  • small seconds window

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CASE: 37 mm. Stainless steel case, glareproofed sapphire crystal, diamond-set bezel, black rubber-clad screw-locked crown and pushpieces

DIAL: Black dial with “Méga Tapisserie” pattern, Arabic numerals with luminescent coating, white gold Royal Oak hands with luminescent coating

SETTING: 32 brilliant-cut diamonds; ~1.296 carats (bezel).

BRACELET: Black rubber strap with stainless steel AP folding clasp

Functions: Chronograph, hours, minutes, small seconds, date

Total diameter:26.2 mm

Total diameter: 11½ lignes

Type of balance: Annular

Frequency of balance wheel: 3,00 (=21’600 alternances/hour) Hz

Type of balance-spring stud-holder: Mobile stud

Balance-spring type: Flat

Direction of automatic winding: Unidirectional

Type of oscillating weight: Monobloc in 18-carat gold

Number of jewels: 37

Power reserve: 40 h

Number of parts: 304

Water resistance: 50 meters


  • Integrated Chronograph movement
  • Column wheel Chronograph mechanism


Think this is the perfect watch for you or your lady? Contact us today to get this AP Lady Offshore at

Build Your Watch Collection: Rolex Milgauss “Z-Blue”

When you think of a Rolex, impressive yet monochromatic styled watches will come to mind. But within the past several years, this watch brand has gotten a little more daring with their designs. Just a couple of weeks ago, we told you about the Rolex Hulk Submariner — a watch that is attractively and surprisingly modern for a Rolex. This time, we’re writing about a timepiece that’s similarly bold, yet even more stunning.


“Z Blue” Milgauss

Rolex, known for it’s classic, conservative style, has created yet another quirky touch to one of its most desired timepieces. Milgauss (meaning 1000 Gauss in French), was a line of watches first introduced in 1956 as the perfect anti magnetic watch.  Nicknamed “Z Blue,” this Milgauss has been given a new metallic blue watch face that is complemented by the line’s unique green-tinted sapphire crystal.



Everything about the Milgauss has the Rolex signature touch. Crafted with the watchmaker’s iconic 904L steel, this timepiece looks incredible and is extremely durable. Everything from the bracelet to the screw-down crown ensure that its beauty and resistance to wear will last a lifetime. And with its in-house movements, scratch-resistant sapphire, and magnetic shield, we expected nothing less from a classic Rolex.



Although it’s stunning, the blue Milgauss is not always a favorite at first glance. The unusual pairing of green, blue, and orange on the dial could feel random. But when you really look into the orange minute rim and hand, the luminescent green lining, and the subtle changes of blue in the watch face, you’ll be won over quickly. Somehow, the large Oyster face holds it all together perfectly. And as if a Rolex wasn’t impressive enough, the Z-Blue offers an entirely separate and attractive appeal from others in the same collection. It’s unique, modern, and bright.



MODEL CASE: Oyster, 40 mm, steel
OYSTER ARCHITECTURE: Monobloc middle case, screw-down case back and winding crown
MATERIAL: 904L steel:
WINDING CROWN: Screw-down, Twinlock double waterproofness system
CRYSTAL: Green sapphire, scratch-resistant
WATER-RESISTANCE: Waterproof to 100 metres / 330 feet
MOVEMENT: Perpetual, mechanical , self-winding , with a magnetic shield to protect the movement
CALIBRE: 3131, Manufacture Rolex
FUNCTIONS: Centre hour, minute and seconds hands. Stop-seconds for precise time setting
PRECISION: Officially certified Swiss chronometer (COSC)
OSCILLATOR: Paramagnetic blue Parachrom hairspring
WINDING: Bidirectional self-winding via Perpetual rotor
BRACELET: Oyster, flat three-piece links
CLASP: Folding Oysterclasp with Easylink 5 mm comfort extension link
DIAL: Z-blue

Interested in this Rolex Z-Blue? Contact us at so we can get you your perfect watch.


What are In-House Movements?


If you’ve done any kind of research on luxury watches, you may have noticed the term “in-house movements” found in the descriptions.


But what are in-house movements? Are they a big deal?


To add a little clarity on what it means, we’ve laid out everything you need to know about it:


What “In-House” is supposed to mean:

Brands that claim to have in-house movements supposedly manufacture and assemble crucial pieces of their watches all under a single roof. Some benefits of in-house movements include:


  • Better looking watches that retain monetary value
  • Very intricate and complicated functions.
  • More exclusive than mass-produced counterparts,
  • Desired among serious watch collectors.


Still, many watch enthusiasts debate on the true definition of this term. After all, watches can contain anywhere from 100 to 1,000 intricate parts. So having the capability to produce all parts including the hair springs, synthetic rubies, and screws is quite rare. In fact, many companies that truly produce in-house movements still purchase highly specialized parts from from suppliers. But in the world of modern watchmaking, many watch enthusiasts feel that creating a 100% in-house watch is really not necessary.


For example, some of of the best watches on the market are part of the ETA Swatch Family Group. Brands that order their parts from ETA could technically claim “in-house” production because that’s exactly how they were made. Furthermore, many watch brands who work with ETA often completely alter the movements to create totally unique functions anyway. Still, there are brands are there who truly create “in-house movement,” making their watch more exclusive and unique by name.


True “In-House” Watchmakers:


If you’re looking for a watch made by a brand with true “in-house movements,” take a look at this list:




Though their watches are not extremely complicated, every Rolex is very well-made and 100% “in-house” manufactured. The process that goes into crafting a Rolex is pretty mindblowing.


Audemars Piguet


Known for their highly complicated watchmaking techniques, it’s not surprising that AP produces everything “in-house.”


Patek Philippe


Because Patek Philippe is the oldest family-owned watch brand in the world, independence is key in their timepiece production.




This brand is another independently owned Swiss watch company, and their proud of their innovative complications — all crafted under one roof.


Looking to get a luxury watch on your wrist? Take a look at our latest collections!

Build Your Watch Collection: Rolex “Hulk” Submariner


When the subject of luxury watches comes up, Rolex always comes to mind. Of course, their timepieces are renowned for their durability and high-end materials. And their sleek, classic, and dashing style makes these watches extremely desirable.

But there’s something about this Rolex that’s just a little different.


It has all the materials and the same style as any Rolex should. Yet there’s something distinctly modern and unique about the Hulk Submariner.



What makes this watch special is the type of steel they use. In 2003, Rolex decided to switch from traditional stainless steel to to 904L steel. It looks better, lasts longer, and is more resistant to steel and corrosion. And the unique green bezel is what makes the Hulk Submariner more modern than the traditional steel watch. And it’s made out of a distinctly different material: Cerachrom. Unlike an aluminum inlay, Cerachrom is an extremely hard ceramic material that protects the color, even after years of wear and tear. And as a state-of-the-art diving watch, it functions underwater flawlessly.


What we love about this timepiece is how attractive the design is. As if a Rolex didn’t already catch everyone’s eye, the Hulk Submariner’s green face and bezel set it apart from others in the collection. Gorgeous white hour markers match the geometric hands, which ties everything together perfectly.  And the face is 40 mm — simply the perfect size for any man’s wrist. Plus, it’s made for diving, yet it’s dressy enough to wear with your favorite suit or tux. And with a unidirectional bezel, handsome steel bracelet, and large date display, it has everything you could want in a Rolex.

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Tech Specs:

MATERIAL: 904L steel
BEZEL: Unidirectional, Cerachrom insert in ceramic,
CRYSTAL: Scratch-resistant sapphire
WATER-RESISTANCE: Waterproof to 300 metres / 1,000 feet
MOVEMENT: Perpetual, mechanical, self-winding
CALIBRE: 3135, Manufacture Rolex
FUNCTIONS: Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting
WINDING: Bidirectional self-winding via Perpetual rotor
BRACELET: Oyster, flat three-piece links
CLASP: Folding Oysterlock safety clasp with Rolex Glidelock extension system

Interested in the Hulk Rolex Submariner? Contact us at so we can get you your perfect watch.

How to Find the Perfect Wedding Watch


Sure, women are the ones who are supposed to get the engagement ring. But does that mean men are left with the short end of the stick?


We don’t think so!


Traditionally, a bride-to-be or wife will give her husband some jewelry too: a luxury watch. And it’s much more than an accessory. Timepieces are a beautiful representation of timeless love, and they can be passed from generation to generation as a priceless heirloom.


So if you’re looking to get the man in your life something he’ll adore for the rest of your marriage, we’ve put together a guide to finding the perfect wedding watch:


1.Know What Brand He’ll Love

Is he a high-end Rolex or more casual Panerai kind of guy? Every luxury watch brand is known for a speciality or niche, such as diving watches, pilot watches, or dress watches. Either way, it’s important to take time to figure out what he would like best for a brand.


2. Pick His Style

When choosing the style of watch, it comes down to this: what will he be wearing it for? If he’s lives on the edge or has a taste for adventure, you may want to consider getting him a sports watch. They’re stylish, yet totally functional because they are often crafted with multiple complications. And if he’s more of a Dapper Dan, a dress watch might be best for him. Something more simplistic yet impressively dashing would work better for formal events and outings.


3. Remember that Size matters

Watch faces come in a variety of sizes, and you want to make sure you get one that works for your man’s wrist. Even though a large watch face seems manly, it’s often too overpowering. (If it wouldn’t slide effortlessly under his jacket sleeve, it’s not the right size.) Take a look at his other watches to get an idea of what size he prefers, and remember that going with something a little smaller is always safe.


4. Think About the Strap

Metal, leather, or rubber — the choices are endless with watch straps. Although the strap style may depend on the type of watch you buy him, the choice is still up to you. Our recommendation is to always go with versatility. You want him to wear this watch as often as possible, so try to pick a strap that goes with everything he’ll wear.


5. Choose Something Timeless

The best part about giving your husband-to-be a luxury timepiece is that it’s something that will be cherished in your family line for years to come. That’s why you want to pick something that is classic and timeless in style. Also, do a little research into the watchmakers to see what kind of longevity you can expect out of the timepiece. And, of course, go with something that will last for generations.

Need more tips on how to pick the perfect timepiece? Check out the Timepiece Perfection Guide to help you find the watch that was made for the man in your life.


photo by micadew

Need a Graduation Gift? Check Out These 4 Luxury Watches


As graduation for your loved one approaches, you’ve probably been thinking about what to get them. Whether they’re moving on from high school or will receive their hard-earned college degree, you’ll want to give them a gift that will keep them inspired for years to come.


And truly, giving a graduate an artisan timepiece is the most sentimental and valuable gift you can give them.


A luxury timepiece is more than a piece of jewelry. Meticulously crafted watches last for decades, and they’re often kept as heirlooms to last from generation to generation. And that also means that the watch will be a priceless treasure for your loved one, giving them confidence every time they wear it.


To help you find the perfect watch for your loved one, we’ve picked out a few different styles from the top watchmakers in the world:



Ladies’ Timepieces:


Cartier Ballon Bleu


With elegance and charm, this Cartier Ballon Bleu would please any graduate as a gift. The touches of blue on the sword-shaped hands and guilloche dial complement the classic Cartier face and steel bracelet and case. And the dual-row diamonds make this watch nothing short of luxurious.


Cartier Tank Anglaise


What we love about this Cartier Tank Anglaise is that it has a dignified style with a twist. The streamlined design and reinforced lines are made chic with the combination of pink gold and steel together. And the brilliant-cut diamonds embedded on the luminescent face makes this watch a beautiful gift for a beloved graduate.



Gentlemen’s Timepieces:


Rolex Explorer II


What better gift to give than one of the most coveted watches in the world? You simply can’t go wrong with giving a Rolex as a gift. And the model shown here would make a stunning gift: the Rolex Explorer II. Designed for explorers and adventurers, your grad will feel inspired as they venture into their new season of life with this watch.


Hublot Big Bang Evolution


With “the art of fusion” as their motto, Hublot created the Big Bang Collection by infusing a variety of high-end materials to create a stunning and unique sports watch. It’s modern and bold in style, and will leave a strong impression on both the wearer and all who see it. But be warned — giving this Hublot Big Bang Evolution as a graduation gift will put all his other gifts to shame!

So, will you be giving your graduate a gift that will last for years to come?

If you find that any of these watches are just the gift you’re looking for, send us an email at

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